literature review of an e-business platform for supermarkets

INTERNET

??????????? An internet is a network of computer networks, which operates worldwide using a common set of communication rules (protocols). A website is to the internet as a market shed is to the market. (A market is a place where buying and selling can take place)

Burton and Minus (1960) states that; ?those wishing to sell in the market rent a shop or a market store or shade where they display their goods. Those who wants to buy from the market needs not to acquire a shade?. The internet at the moment has over 900 million users (growing at the rate of 100 thousand new users per day).

Similarly, Lucy(1997) states that ?the internet is a very big market, so if one needs to sell on the internet, the person must acquire a website where documents can be exchanged. Online goods and services can be stored much as a trader stores his goods in a market shade?. Those not wishing to sel

l but might buy or obtain free information on the web need not to acquire a website.

Orillia et al (1972) states that; ?websites are actually hosted on the internet computer services; one server could hold several websites for different individuals or organizations?.

Lucy (1989) states that ?internet is an electronic communication network that connects computer networks and organizational computer facilities around the world?

ELECTRONIC COMMERCE

Online buying and selling where internet is often referred distinguish online from ordinary commerce requiring direct and non-direct electronic exchange of goods and services. To participate in electronic commerce, the following is important.

?? Internet merchant account

?? Website

?? Online business automation

2.2.1??? Website

??????????? A website is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server accessible via a network such as the internet or a private local area network (intranet) through and an internet address known as a uniform resource locator.

The web and internet links provided in the website is often called the World Wide Web (www) which is actually a distributed multimedia hypertext system that is based on client and server architecture. An internet website name normally starts with http://www. Where http stands for hypertext transfer protocol and www stands for World Wide Web. http is a set of rules for communication between www clients and servers.

A website name (location), including its full path, is also known as uniform resource locator (URL). Therefore, URL can be regarded as the address of object on the World Wide Web for example, the website of that organization (CY online supermarket) will be on the internet so that the customers will browse the net and get the address of the organization for purpose of buying and selling of goods online or advertisement of commodities.

2.2.2??? Online Magazine (E-Zine)

??????????? E-zine is a magazine that is distributed partially or solely on electronic network like the internet. Your website can also be promoted by placing an advertisement using online magazine or e-zine. There are several e-zines in the internet which are seen on newspapers, but in an electronic form on the internet, although it is possible to advertise free in many instance but serious minded online business man pay money for advertisement on those e-zines that will catch the most attention from target population.

2.2.3??? Autoresponder

??????????? The uses of an autoresponder for online supermarket maximize profit for online business man due to the promptness of its response to queries and online form submission. There are several automations which promote online business; one of the categories of this is the autoresponder. As internet user(customer) request for some information or services in your online business, an autoresponder (if installed) sends an automatic reply to tell the visitor that he or she has been received and he or she is receiving urgent attention and he will be communicated within a due course. But because the visitor that make the uniform resource locator request might not be aware that it was a computer programmed that is responding, he becomes impressed that he was able to retain a relevant instantaneous response from your website

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