Sunday, April 28, 2013

Google's Neal Mohan On The Keys To Bringing Brand Advertisers Online

neal mohanNeal Mohan, Google's vice president of display advertising, said that his "top priority" for 2013 is bring brand advertising online in a big way. I interviewed Mohan as part of the preparation for our panel at Disrupt NY next week, where we'll discuss the ad landscape with Gokul Rajaram, Facebook's product director for ads, and Kevin Weil, Twitter's senior director of revenue products. During our Q&A covered Google's relationship with brand marketers, mobile and multi-screen advertising, and today's announcement that Google's Active View metric, which measures whether an ad was actually viewed (not just served) has been accredited by the Media Rating Council.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/JKmieG8zaq4/

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Saturday, April 27, 2013

'When in Rome': Monkeys found to conform to social norms

Apr. 25, 2013 ? The human tendency to adopt the behaviour of others when on their home territory has been found in non-human primates.

Researchers at the University of St Andrews observed 'striking' fickleness in male monkeys, when it comes to copying the behaviour of others in new groups. The findings could help explain the evolution of our human desire to seek out 'local knowledge' when visiting a new place or culture.

The new discovery was made by Dr Erica van de Waal and Professor Andrew Whiten of the University of St Andrews, along with Christ?le Borgeaud of the University of Neuch?tel.

Professor Whiten commented, "As the saying goes, 'When in Rome, do as the Romans do'. Our findings suggest that a willingness to conform to what all those around you are doing when you visit a different culture is a disposition shared with other primates."

The research was carried out by observing wild vervet monkeys in South Africa. The researchers originally set out to test how strongly wild vervet monkey infants are influenced by their mothers' habits.

But more interestingly, they found that adult males migrating to new groups conformed quickly to the social norms of their new neighbours, whether it made sense to them or not.

Professor Whiten commented, "The males' fickleness is certainly a striking discovery. At first sight their willingness to conform to local norms may seem a rather mindless response -- but after all, it's how we humans often behave when we visit different cultures.

"It may make sense in nature, where the knowledge of the locals is often the best guide to what are the optimal behaviours in their environment, so copying them may actually make a lot of sense."

In the initial study, the researchers provided each of two groups of wild monkeys with a box of maize corn dyed pink and another dyed blue. The blue corn was made to taste repulsive and the monkeys soon learned to eat only pink corn. Two other groups were trained in this way to eat only blue corn.

A new generation of infants were later offered both colours of food -- neither tasting badly -- and the adult monkeys present appeared to remember which colour they had previously preferred.

Almost every infant copied the rest of the group, eating only the one preferred colour of corn.

The crucial discovery came when males began to migrate between groups during the mating season.

The researchers found that of the ten males who moved to groups eating a different coloured corn to the one they were used to, all but one switched to the new local norm immediately.

The one monkey who did not switch, was the top ranking in his new group who appeared unconcerned about adopting local behavior.

Dr van de Waal conducted the field experiments at the Inkawu Vervet Project in the Mawana private game reserve in South Africa. She became familiar with all 109 monkeys, making it possible for her to document the behaviour of the males who migrated to new groups.

She said, "The willingness of the immigrant males to adopt the local preference of their new groups surprised us all. The copying behaviour of both the new, na?ve infants and the migrating males reveals the potency and importance of social learning in these wild primates, extending even to the conformity we know so well in humans."

Commenting on the research, leading primatologist Professor Frans de Waal, of the Yerkes Primate Center of Emory University, said that the study "is one of the few successful field experiments on cultural transmission to date, and a remarkably elegant one at that."

The study has been hailed by leading primate experts as rare experimental proof of 'cultural transmission' in wild primates to date. The research is published April 25 by the journal Science.

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Story Source:

The above story is reprinted from materials provided by University of St. Andrews, via EurekAlert!, a service of AAAS.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


Journal Reference:

  1. E. van de Waal, C. Borgeaud, A. Whiten. Potent Social Learning and Conformity Shape a Wild Primate's Foraging Decisions. Science, 2013; 340 (6131): 483 DOI: 10.1126/science.1232769

Note: If no author is given, the source is cited instead.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/strange_science/~3/3VvzwGJAXCM/130425142351.htm

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Galaxy S4 teardown reveals the silicon beauty within the plastic beast

Galaxy S 4 teardown reveals the silicon beauty within the plastic beast

What's in a Galaxy S4? A whole lot of easily repairable parts, it turns out. The fine folks at iFixit recently got their hands on Samsung's smartphone flagship and wasted no time in tearing it asunder. Scoring an eight out of ten on the repairability scale, the GS4 puts up little defense to tinkering hands with only 11 screws standing between you and its innards. The front panel serves up the single source of difficulty since the glass and LCD are fused together and glued into the frame -- so, you'll have to scoop out most of its components to get to it and the Synaptics S5000B chip powering the tweaked capacitive display. Other than that, there aren't really any component surprises. But don't let that stop you from taking a full tour of the gore-y silicon glory at the source.

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Source: iFixit

Source: http://www.engadget.com/2013/04/26/samsung-galaxy-s4-teardown/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget

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Wednesday, April 24, 2013

WTH? Farrah Abraham Brings Sophia Along To Negotiate Porn Sale

WTH? Farrah Abraham Brings Sophia Along To Negotiate Porn Sale

Farrah Abraham & daughter Sophia picsFarrah Abraham obviously isn’t the sharpest tool in the shed, but the former “Teen Mom” star used horrible judgement when she brought her three-year-old daughter along to negotiate the sale of her porn tape at the Vivid Entertainment offices. Farrah also had her father along for the meeting as she tries to find the best ...

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Source: http://stupidcelebrities.net/2013/04/wth-farrah-abraham-brings-sophia-along-to-negotiate-porn-sale/

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Saturday, April 20, 2013

DARPA flaunts HD heat vision camera small enough to carry into battle

DARPA thermal camera

Thermal imaging cameras are highly useful tools for military and law enforcement types, letting them see humans inside buildings or land a helicopter in the fog. High-definition models are too heavy for servicemen to tote, however, so DARPA and a private partner have built a 1,280 x 720 LIWR (long-wave infrared) imager with pixels a mere five microns in diameter. That's smaller than infrared light's wavelength, allowing for a slighter device without giving up any resolution or sensitivity while costing much less, to boot. Researchers say that three functional prototypes have performed as well as much larger models, allowing them to see through a simulated dust storm, among other tests. If DARPA ever lets such goodies fall into civvy hands, count us in -- you can never have too much security.

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Via: Gizmag

Source: DARPA

Source: http://www.engadget.com/2013/04/19/darpa-small-heat-vision-infrared-camera/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget

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Remove Water Marks on Wood Furniture with a Hair Dryer

Did someone forget to use a coaster? If you've got a water stain on your wooden table that's causing you grief, a hair dryer can speed up the removal process.

Weblog Homemade Mamas explains the process:

Rebecca found this guy on her coffee table and thought the table was ruined. . . We used a blow dryer on high. We held it fairly close to the stain. Slowly it stared disappearing!

After about 20 minutes the stain was almost completely gone. We put a little olive oil on it to moisturize the wood.

We haven't had a chance to test this one ourselves, but a quick search reveals that a lot of people have used this with success, so it's worth a shot if you're desperate. You could also try mayonnaise (a popular, but slightly grosser alternative), as well as toothpaste or a dry iron. Different tables may react differently to this, though, so try at your own risk!

Agghhh!!! Water Rings! | Homemade Mamas

Source: http://feeds.gawker.com/~r/lifehacker/full/~3/qq3UhJdN5J0/remove-water-marks-on-wood-furniture-with-a-hair-dryer-476458221

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Monday, April 15, 2013

Bacterial security agents go rogue

Apr. 14, 2013 ? CRISPR, a system of genes that bacteria use to defend themselves against viruses, has been found to be involved in helping some bacteria evade the mammalian immune system.

The results are scheduled for publication Sunday, April 14 in Nature.

CRISPR is itself a sort of immune system for bacteria. Its function was discovered by dairy industry researchers seeking to prevent phages, the viruses that infect bacteria, from ruining the cultures used to make cheese and yogurt. Bacteria incorporate small bits of DNA from phages into their CRISPR region and use that information to fight off the phages by chewing up their DNA.

Now scientists at the Division of Infectious Diseases of the Emory University School of Medicine and the Emory Vaccine Center have shown that Francisella novicida, a close relative of the bacterium that causes tularemia, and another bacterium that causes meningitis, need parts of the CRISPR system to stay infectious. F. novicida, which grows inside mammalian cells, employs parts of CRISPR to shut off a bacterial gene that would otherwise trigger detection and destruction of the bacteria by its host.

Because disabling CRISPR creates a weakened bacterial strain that is easily recognized by the immune system, the finding could accelerate vaccine development. But it is also a broader reminder that in biology, defensive tools can be co-opted for purposes of stealth.

"CRISPR systems are bacterial defenses, but we've found that bacteria can use them offensively to hide from the host immune system and cause disease," says David Weiss, PhD, assistant professor of medicine (infectious diseases) at Emory University School of Medicine and Yerkes National Primate Research Center.

The CRISPR (Clustered Regularly Interspaced Short Palindromic Repeats) system has attracted recent attention among scientists for its potential uses in genetic engineering and biotechnology, but its roles in gene regulation and evading host immunity have remained relatively unexplored, Weiss says.

Weiss first isolated strains of F. novicida that had defects in their CRISPR systems while working as a postdoc with Denise Monack at Stanford. F. novicida infects rodents and only rarely infects humans. It is a model for studying the more dangerous F. tularensis, a potential biological weapon. Weiss was looking for F. novicida genes that are important for virulence: causing disease in a live animal.

Intriguingly, he found a DNA sequence that has recently been shown to encode a protein of the CRISPR system. What they were doing in F. novicida during infection was a puzzle.

"The mutations have a strong effect in the bacteria," Weiss says. "The wild type will kill mice, while the mutants are eradicated after a couple days. But why would the bacteria need to defend against foreign DNA to cause disease in a mouse? It didn't make sense."

The researchers discovered that the bacteria require one of the CRISPR genes to turn off production of a lipoprotein -- part of the bacterial cell membrane -- when the bacteria infect mammalian cells. For immune cells, lipoprotein is like blood in the water for a shark. A little whiff excites them. So for the bacteria to survive undetected, they have to silence lipoprotein production.

Working with Weiss, graduate student Tim Sampson -- who is first author of the Nature paper -dissected which parts of the CRISPR system were needed to turn off the lipoprotein. The CRISPR system consists of genes encoding several proteins and also incorporates small bits of DNA from phages as "repeats" into the bacterial DNA. RNA produced from the repeats guides an enzyme called Cas9 to slice up the phage DNA.

Sampson and Weiss found that part of the F. novicida CRISPR system makes an RNA that directs Cas9 against the lipoprotein gene. Weiss says the Cas9 regulatory system allows F. novicida to tune down the lipoprotein efficiently at the times when detection could be harmful, while still keeping it around for its function -- still unclear -- when the bacteria are outside the host.

"The finding that Cas9 is regulating a bacterial gene rather than slicing up a phage gene appears to be new, although there were already some hints that CRISPRs had broader functions in other bacteria," Sampson says.

To show that their results were not peculiar to F. novicida, the researchers collaborated with the laboratory of Yih-Ling Tzeng, PhD, assistant professor of medicine (infectious diseases) at Emory. They generated a strain of Neisseria meningitidis -- a cause of meningitis infections in humans -- with a deletion in Cas9. The mutated strain displayed defects in its ability to adhere to, invade and replicate in human cells. This suggests that similar functions for Cas9 and CRISPR may be found in other bacteria.

"Most of the bacteria that encode Cas9 are either pathogenic, or can commonly be found in the human body," Sampson says. "I think our findings will encourage other scientists to re-examine the functions of Cas9 and CRISPR in other bacteria, to look at interactions with the host."

For example, some Streptococcus bacteria and Listeria have similar CRISPR systems, but any potential function in causing disease in humans has not been revealed. Weiss and Sampson plan to investigate further how Cas9 functions to shut off the lipoprotein gene in F. novicida and how Cas9 becomes activated.

Sampson is a student in Emory's Microbiology and Molecular Genetics graduate program.

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Story Source:

The above story is reprinted from materials provided by Emory Health Sciences, via EurekAlert!, a service of AAAS.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


Journal Reference:

  1. Timothy R. Sampson, Sunil D. Saroj, Anna C. Llewellyn, Yih-Ling Tzeng, David S. Weiss. A CRISPR/Cas system mediates bacterial innate immune evasion and virulence. Nature, 2013; DOI: 10.1038/nature12048

Note: If no author is given, the source is cited instead.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/~3/MgaAl8Y_Cgg/130414193439.htm

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