Monday, September 17, 2012

The Power Of ?Native Advertising? Is In The Hands Of The Brands

james_grossEditor?s note: James Gross is co-founder of Percolate, a marketing company with a mission to help brands create content at a social scale. Follow him on Twitter: @James_Gross.? There?s been much buzz around the term ?native advertising? lately. And with the buzz has come a bit of backlash, and it's been mostly from publishers who are looking at the native solutions for their sites and saying it is nothing more than a banner ad in a different spot.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/ARh79XlQfGU/

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